Africa-Israel (AFI) Hotels is owned by the Dayan family.

The company was founded in 1992 and specializes in operating and managing hotels and touristic sitesin Israel and across the world.
VERT Hotels, by AFI Hotels, invites you for a pampering and luxurious experience, meticulous service, haute cuisine, and globally renowned hospitality. In Israel, the chain manages 8 hotel spread out perfectly across the country, including 4 VERT hotels, the chain’s new and exciting brand, located in Israel’s main holiday destinations: the Dead Sea, Eilat, Netanya, and Jerusalem. The chain also manages the following well-known and respected brands: Crowne Plaza Tel Aviv, Crowne Plaza Tel Aviv City Center, Indigo Spa Hotel, and another hotel in Haifa - the Bayview Hotel.

The VERT Brand

VERT Hotels, part of AFI Hotels, invite you to an amazing vacation that will perfectly balance relaxation, nature, tranquility, culinary delights, and fun! We invite you to create moments of true wellness and indulge yourself in relaxing lifestyle activities and fun, while enjoying the perfect harmony between the natural landscape and hotel area. We call this “Moments by Vert” and invite you - our guests - to take a moment for yourselves and capture the varied experiences of a vacation with your partner, family, or as part of a business trip. VERT Hotels, by AFI HOTELS, invites you for a pampering and luxurious experience, meticulous service, haute cuisine, and globally renowned hospitality. Four VERT hotels, the chain’s new and exciting brand, are located in Israel’s main holiday destinations:
VERT Dead Sea Hotel the leading spa hotel right by the beach
VERT Eilat Hotelright in front of the lagoon and the Red Sea
VERT Netanya Hotelthe new and prestigious hotel in the chain, located right on Netanya’s beachfront
VERT Hotel Jerusalemperfectly situated in Givat Ram with a breathtaking view of the entire city

Green Hotels

Vert means ‘green’ in French, so VERT hotels do their best to justify this reputation by minimizing waste and looking out for our environment. We do so by employing paperless check-in process, providing guests with information digitally, recycling, increasing, providing guests with information digitally, recycling, increasing the use of natural and biodegradable materials, reducing the use of plastics, utilizing solar energy, and saving energy. VERT hotels support a meaningful dialogue about sustainability and is committed to going green by 2025. 

The chain also manages three well-known and popular hotels in Tel Aviv:
Crowne Plaza Tel Aviv, right by the beach
Crowne Plaza Tel Aviv City Center, located in Azrieli
Indigo Tel Aviv, a spa hotel by the city’s stock market exchange

The Crowne Plaza Brand

Crowne Plaza is the luxurious brand of the global hotel chain IHG and offers exclusive accommodations for business guests.
The chain’s hotels can be found in major cities across the globe, in the world’s leading business and recreational centers.
The hotel’s facilities and services are in line with international standards and include:
  • elegantly designed and comfortable rooms, such as large beds, quality mattresses, luxurious bathrooms, excellent furnishings, dark curtains, and wake-up services.
  • a comfortable work area in each room.
  • a ritzy business center with a 24-hour business lounge, state-of-the-art office services, secluded sitting areas, and high-speed Wi-Fi in the hotel’s rooms and public areas.
  • gourmet restaurants.
  • a pampering spa and gym.
  • swimming pools.
  • concierge services.
  • extensive services for hosting conferences, exhibitions, business events, launches, press conferences, and private events.

Bayview Haifa Hotel

The chain has another hotel in Haifa, the Bayview Hotel, which is located in the city’s shopping and cultural center, directly facing the view of the Haifa Bay and sea.

International Standards

The company is committed to the highest service standards in all of its hotels. These standards are tightly maintained with professionalism, thanks to our dedicated staff and managers, numbering 1300 people.
In order to ensure high-quality service to our customers at all times, company employees undergo comprehensive training and education. There are also professional and advanced seminars for those in management positions.

Commitment to Service Quality

In order to continue to be worthy of our customers’ trust, a Service Quality Agreement was drafted by the chain. This agreement is signed by all employees and managers. This commitment is based on three principles: hotel professionalism, personal attention, and a business-oriented outlook.

Communication and Technology

The chain makes sure to be a leader in all fields, including the implementation of communication apps and advanced technology in our operations, services, and marketing.
All hotels have free high-speed Wi-Fi in all rooms and public areas.
The website’s smart booking system allows you to quickly and easily book online, and take advantage of special offers.

Focusing on Our Business Customers

All chain hotels offer guests a variety of business services.
The business lounges are open 24 hours a day and always offer food and drinks. There are conference rooms and halls with state-of-the-art technological equipment, high-speed wireless internet, etc.
For business people, the hotels offer a hospitable and entertaining experience even after working hours, namely gourmet restaurants, health and spa clubs, tours in the area, etc.

Giving Back to the Community

The company volunteers in the local community throughout the year, donates to various organizations, holds events and fun days, and assists families and individuals with free accommodation throughout Israel.


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